Most marketers and sales people focus most of their attention on taking clients or customers from “the other guy.” If you sell Mt. Dew then you try and win over the Pepsi drinker. If you sell Chevy’s then you need to win over the Toyota fan….I think you get the idea.
One of the things that [...]
Books I’m Reading
"Primal"
by Mark Batterson
"Lone Survivor "
by Mark Lutrell
"The Monkey and the Fish - Liquid Leadership for a Third-Culture Church"
by Dave Gibbons
"Killing Cockroaches"
by Tony Morgan
"Ten Dumb Things Smart Christians Believe"
by Larry Osborne
